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• Current Promotions
• Properties & Pricing
• Creative Requirements
• The Cool Solutions Advantage

Current Promotions

The following is a list of promotions that are currently being offered to Cool Solutions clients. Offers cannot be combined:

• Volume Discount
  
  • Buy three placements and get 10% off the listed price.
  • Buy six placements and get 20% off the listed price.
• Novell Technology Partner Discount
  Current members of Novell's Technology Partner program qualify for 20% off any ad purchase. Advertiser must be a program member at the time of order placement.

Contact sales@webwiseone.com to place an insertion order or to get more information about current advertising opportunities.

Properties & Pricing

• Novell Cool Solutions Communities
  http://www.novell.com/communities/coolsolutions/
  • Newsletter; 1st position, US$40 CPM
  • Newsletter; 2nd position, US$30 CPM
  • Newsletter; 3rd position, US$20 CPM
  • Banner ad; 125x125, page upper-right, US$24 CPM

Creative Requirements

• E-Mail Text Ad Elements
• Line 1: Shameless plug sponsored by "company and/or product name"
• Line 2: Headline (1 line of text at 60 characters max)
• Lines 3-6: Body (4 lines of text at 60 characters each)
• Line 7: URL (1 line at 60 characters recommended)
• E-mail copy to sales@webwiseone.com two weeks prior to publication date.
• Banner Ads
• Please keep in mind that the position of ads on Web pages is approximate and will vary. The layout of a Web page is always subject to change, because it is determined by page design, dynamic page content, the user's screen size, and the user's browser version and settings.
• A standard ad is in the form of GIF animation, displayed via standard "IMG" tag and linked via standard "A" tag. A non-standard ad typically requires special coding by Publisher, and possibly requires that users have specific plug-in viewer.
• Advertiser assumes responsibility for whether users have required viewer installed.
• If ad requires advertiser-specific HTML, JavaScript or similar, the complete ad with all necessary code must be provided to Publisher one week in advance of scheduled start for technical testing, and it is subject to acceptance.
• If Flash is used, the .SWF file must be accompanied by all necessary HTML code to display and link from the ad.

The Cool Solutions Advantage

• Respected Content
  The collection of Cool Solutions managed properties includes the most respected (and fun) sources of real-world business and technology guidance in the industry. They offer hands-on techniques for executives, managers, developers and other professionals who must choose and use appropriate information and business technology, products and services.
• Primed Buyers
  Customers come to Cool Solutions managed properties for help (and the occasional slap on the side of the head). They are seeking solutions. Place your advertising on any of these properties and you'll reach the right people in the right mood -- when they need a solution and are ready to buy.
• Targeted Advertising
  Advertising in a Cool Solutions managed property puts you in direct contact with highly-qualified business and IT executives, managers and professionals (not to mention a bevy of sandal-clad brainiacs). You can choose to reach your perfect prospect through a specific campaign strategy or through a broad program of reach and frequency.
• Loaded Toolbelt
  Cool Solutions Solutions properties include a variety of powerful, unique marketing platforms. Advertising opportunities include banner ads and newsletter sponsorships.
• Accountability
  Our current banner CTR (Click Through Ratio) is averaging 0.43%. Some of our advertisers are getting twice that rate of return. We back up these stats with a report (emailed to you weekly). Advertisers also get an account on our ad management system so you can log in and check the performance of your ads whenever you like. Our newsletter lists are updated daily. Bad addresses, duplicates, and requests for removal are addressed daily by our support staff.

Disclaimer: As with everything else at Cool Solutions, this content is definitely not supported by Novell (so don't even think of calling Support if you try something and it blows up).

It was contributed by a community member and is published "as is." It seems to have worked for at least one person, and might work for you. But please be sure to test, test, test before you do anything drastic with it.