melaniefeeney's blog

The current economic climate has clearly demonstrated that we can’t continue to do things the way we’ve always done, otherwise, we’ll get the same results. Just as we close the door on one set of regulations, another set appears.

This is our first post and I admit we had to ponder for a bit before we started writing. We’ve received so much positive feedback over the years about the Technical Subscriptions product line. We release on a monthly basis, unlike other products at Novell, so our partners and customers never have to wait too long to find out what’s new and exciting. So why blog?

Here are a few tips to keep in mind as you move towards the final stage of securing your customer.

Every day, the news seems to get worse, not better. Since we woke up to the fact that we are in recession, the voices of doom have been quick hammer additional nails in the coffin. Newspaper reports of cuts in spending across all industries – horizontal and vertical – do not paint a particularly pleasant picture.

We spend a lot of time on the forums, and working with our partners to help resolve issues. We make sure we are aware of the challenges our partners face, and sometimes we even get some feedback from our end users.

The great thing about working with small businesses is the lack of formality that is so prevalent with larger enterprises. After all, you're not expected to turn up to the customer site in a three-piece suit, and the last time you had to wear a tie was to your nephew's wedding.