mvessel's blog

There’s nothing wrong with paying meticulous attention to detail, but if you’re compelled to oversee the completion of every little chore you assign, you won’t be able to focus your full attention on the kind of higher-order decisions to which managers should be devoting most of their time.

Lately, there’s been a lot of talk about the myriad changes that are afoot in the IT space—and what their ultimate implications will be for firms at every point on the spectrum. With the volatility and uncertainty that has beset the global economy and the rapid evolution of the IT vertical, it’s clear that some VARs and many others in the industry may be overdue for an overhaul.

In the retail sector, many proprietors stake their fortunes on the phenomenon of the impulse buy, but generally speaking, the impulse-buy model is a dead end if you’re looking to create a loyal, long-term clientèle.

Let’s face it—IT skills are one of the most valuable commodities out there today. But for various reasons, vast swaths of the general population don’t possess even basic computer literacy. Why not put your team’s collective knowledge to work by offering free training sessions and information workshops?

You’ve spent weeks obsessing over the layout of your latest advertisement—not to mention a hefty portion of your annual marketing budget. But what if you’re going about the whole thing wrong? Here’s a checklist of common advertising mistakes to avoid, culled from the minds (and pens) of some of the world’s leading marketing industry gurus.

In today’s extremely competitive market environment, it’s more important than ever to remain actively engaged with your client base. Whether feedback is positive or negative, your willingness to recognize it and respond proactively can help transform one-time buyers into loyal lifelong clients.