In today’s extremely competitive market environment, it’s more important than ever to remain actively engaged with your client base. Whether feedback is positive or negative, your willingness to recognize it and respond proactively can help transform one-time buyers into loyal lifelong clients.
Employee turnover and attrition are all-too-common problems in the VAR space. As a group, sales professionals are known to be more mobile and transient than other employees, and as a result, reseller firms that employ a sales staff are often at higher risk for dealing with the negative fallout of turnover and attrition.
Nothing raises the hackles of seasoned sales professionals like well-qualified, seemingly interested prospects who resist your most persuasive sales tactics and ultimately turn you down. No matter how many easy and pain-free sales you rack up, the memory of those elusive prospects that slipped through your fingers can haunt you for years.
Whether you run a mom ‘n’ pop start-up or an established multimillion-dollar firm, it’s likely that you’ll have to face down the specter of workplace conflict sooner or later. Even the most functional, team-oriented, drama-free workplaces eventually have to deal with some form of conflict, whether it’s a minor dust-up or a no-holds-barred dispute.
Cognitive scientists and marketing experts may not appear to have much in common, but they do agree on one key point—if customers don’t regard your brand as utterly unique, offering services, products, and value that no one else can, they are not likely to remember you the next time they’re looking to buy.
Even though high turnover may be a fact of life in the sales biz, that doesn’t mean you can or should reconcile yourself to letting your firm morph into the organizational equivalent of a revolving door.