richardbliss's blog

I do marketing for GWAVA. I help them compete in the GroupWise and BlackBerry market. I use a lifetime of insights and secrets to get results. I’ve shared a few of these secrets and successes from the past, but this time I thought you might like to see how I am applying some of these laws of marketing to my real world task of making GWAVA a success.

Exchange dominates the Collaboration Market. But there is opportunity for a company or product that positions itself opposite of the leader. The secret is to be different, not to be similar. Here, Richard Bliss comments on some of the strategies Novell could use to position GroupWise against Exchange.

Ron Hovsepian delivered the closing keynote to the most successful GWAVACon ever. GWAVACon is the Novell Groupwise Collaboration Conference. Richard Bliss identifies a few reasons why GWAVA has had success putting on the conference with a unique way of building a team.

I delivered a keynote address at GWAVACon San Diego on January 29th where I discussed what Novell should do moving forward to wrest from Red Hat the dominant position in the Linux world.

Marketing wisdom says that each market boils down to two dominate players and the third place is forgotten. What is GroupWise to do as the 3rd place player in a two horse race behind Exchange and Notes