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Author Archives

A New Chapter Begins

jdragoon

April 27, 2011 3:13 pm

Reads:167

Comments:1

After nearly 2,740 days at this great company, it’s time to say goodbye.  I knew little of Novell’s storied history when I joined the company in October of 2003, beyond a well-deserved reputation for leadership in network operating systems.  And while Novell’s technology continues to be best in class, I’ve come to realize that it’s …

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Wait – That was Supposed to be Private

jdragoon

October 18, 2010 2:19 pm

Reads:75

Comments:0

There’s a convergence upon us between social and enterprise collaboration and the applications we use and what once was but a trickle is now a tidal wave.  While there are no doubt countless benefits to this convergence – the price of this integrated world is in a word – security.  Privacy to be more specific …

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Silence is not Goal(den)

jdragoon

September 30, 2010 4:13 pm

Reads:144

Comments:1

Should We Talk About Our Goals or Keep Them to Ourselves? A member of my team sent me this short TEDtalks video by a guy named Derek Sivers. I think he sent it because we’re in the middle of our annual planning process and we’re all spending a lot of time talking about our goals. …

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Pay me now or Pay me later

jdragoon

September 16, 2010 12:10 pm

Reads:117

Comments:1

I read with interest comments by IBM’s Sam Palmisano on HP and the effect that cut-backs in R&D had had on the company. As he put it: “IBM would never have paid what H-P did to buy data-storage provider 3PAR Inc.,”  he said. “[H-P] had no choice,” said Mr. Palmisano. “Hurd cut out all the …

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B2B and Social Media

jdragoon

August 30, 2010 10:03 am

Reads:296

Comments:2

Does Social Media Make MORE Sense for B2B Marketers? I was pleasantly surprised to find my blog mentioned in a post called “5 Good CMO Blogs: Why aren’t there more?“ written by John Ellett. I’m not sure why there aren’t more CMOs blogging but I do have an idea why the majority of the five …

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The Power of One

jdragoon

August 25, 2010 10:02 am

Reads:139

Comments:0

The enormity of the challenge can often overcome even the best intentions.  There can be little doubt that our economy has entered a “new normal”.   Yesterday’s actions don’t yield the same results.  Things take longer than they used to.  Competition is as fierce as ever.  The pace of change is accelerating. These are but a …

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Speed First

jdragoon

August 5, 2010 9:56 am

Reads:105

Comments:0

One thing that struck me during a recent visit to China was this: In emerging markets and countries undergoing very rapid development, things like security matter a lot less than just getting connected and getting things to work. Naturally, it’s not that folks in China, India and elsewhere aren’t concerned with security at all, it’s …

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The Three C’s of Technology Adoption

jdragoon

June 2, 2010 6:59 am

Reads:123

Comments:0

Someone asked me the other day if I thought that SaaS had “crossed the chasm” in light of the news that SuccessFactors had signed a 2.1 million seat deal with an unnamed client. This got me thinking about the conditions for widespread adoption (“crossing the chasm”) of any new or innovative technology. While Geoffrey Moore …

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Three Things I’ve Learned About Social Media

jdragoon

May 12, 2010 10:54 am

Reads:50

Comments:1

Social media has played an important role in our marketing efforts for some time now (my first blog post here went up in May 2006) and I wanted to take a second and share a few of the things that I’ve learned over that time. 1. Give People Ground Rules and Let ‘em Go The …

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Honesty, Engagement & Outcomes: The Keys to CMO Success

jdragoon

April 20, 2010 8:49 pm

Reads:102

Comments:2

It’s well known that CMO’s can have a short professional life-span and one commentator even jokingly suggested that “CMO” should stand for “Chief Masochistic Officer” because, as he put it, “the deck is stacked against the successful execution of this job.” From my perspective, while I think that the role of CMO, like any job, …

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