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CMO Council Profiles John Dragoon



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October 1, 2007 12:09 pm

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The CMO Council, a national organization focused on the key issues facing marketing executives, has posted a good interview with Novell’s marketing chief, John Dragoon. Their Marketing Magnified monthly newsletter features John in the “Getting to Know a CMO” column. John outlines his views on the marketing function, customer affinity, prioritizing objectives and measuring results. That Novell’s chief marketing officer would be tapped for this profile is nice recognition of Novell’s forward progress in the marketing arena over the last couple of years.

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Categories: Expert Views, General, PR Blog

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