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Novell Hashes It Out to Make IT Work As One


August 13, 2009 10:41 am





iPhone and Blackberry. PC and Apple. The Yankees and the Red Sox. Can any of these great rivalries ever hash out the differences between them? Now there’s a place to find out, a new website called Fueled by Twitter, Hash It Out tracks some of the hottest topics being debated.

The website was launched as part of Novell’s ongoing mission to make IT work as one.

The idea behind Hash It Out is based on the increasingly popular use of “hash tags” on Twitter. For instance, if someone is interested in open source programming, they can follow related discussions by tracking tweets that use the hash tag “#opensource.” not only tracks and analyzes these hash tags, it matches up the most popular-and some pretty unexpected ones too-in a side-by-side competition with their rivals. The website then analyzes current Twitter posts to see how often these topics are mentioned, and how passionate Twitter users can be about their favorite topics. Coke versus Pepsi. Chrome versus Internet Explorer. Rock n’ Roll versus Country Music. They all have competitions on Hash It Out.

Can these rivalries ever work as one? Check out Hash It Out and see.

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Categories: Expert Views, General, PR Blog


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