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Novell Receives CRN Five-Star Award for Partner Program Excellence



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April 20, 2010 12:32 pm

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Guest post – Dan Dufault, director of partner marketing, Novell

Novell PartnerNet program has received the 5-star ranking in Everything Channel’s 16th annual 2010 Partner Program Guide. Since 2009, Novell has retooled our systems, processes, programs and people to become a partner-first organization with a focus on three main areas:

  • Enabling partner business growth
  • Investing in partner profit potential
  • Accelerating partner business success

The following data clearly illustrates the benefits our partners have received since we announced new program enhancements in February 2009:

  • 32% – increase in number of partner organizations trained
  • 81% increase in individuals trained
  • 34% increase in live, and 46% increase in online enablement events for partners
  • 110% increase in revenue reported from partners that have leveraged our new enablement tools
  • 204% increase inĀ  sales pipeline confidence reported from partners that have leveraged our new enablement tools
  • 47% of our partners’ invoiced business leveraged our new deal registration and volume incentive programs aimed at increasing our partner’s profit potential
  • 90% of the company’s demand generation efforts was planned and executed with our partners

In addition, read what our partner, Deloitte has to say about our return to a partner-centric business model. I’m proud to say Novell PartnerNet is an engine for mutual revenue growth through a flexible and focused program environment.

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Categories: Expert Views, General, PR Blog

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1 Comment

  1. I hope they leave the program alone for a minimum of two years…..that would be refreshing.

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