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Thoughts from the New Communications Forum


March 6, 2006 5:15 pm





I spent Friday at the New Communications Forum, an event focused on new communications vehicles and their impact on traditional PR and corporate communications issues. Charlene Li of Forrester keynoted on the rise of social computing and the need for corporations to get their hands around greater interactive communication with customers. Robert Scoble and Shel Israel, who co-wrote Naked Conversations, a book focused on how blogs are changing business conversations, also keynoted. As a company focused on the open enterprise, Novell has to, and is, becoming more open in our conversations, with customers, with the community, and with the market. We hope we’re doing our small part on this PR Blog. We aim to roll out some additional interactive channels in the near future.

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Categories: Expert Views, General, PR Blog


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1 Comment

  1. Nice post Bruce; I would certainly recommend reading “Naked Conversations” for those looking at Business Blogging. It should help answer the big questions about “why”.

    To your second point – you are correct; Novell is about to roll out the next wave of community blogging. I hope within the next few days to have some news.