The demo has been built in way that will enable you to demonstrate SUSE Manager.
There is however a caveat. The server image is configured but none of the patch channels have been deployed to reduce the download size. The only channel that is configured is the one to provide client tools.
The kit contains a single client system that has all the necessary components for you to mange as well as the necessary SSL certificated installed allowing you to monitor. Its is recommend you clone this system if you would like to demo more than one system.
Please review the quickstart for more detail