Submitted by: thaeger on Vie. 03.23.2007
Always a branding powerhouse, Apple is a company whose television advertisements are usually excellent. Their recent Get a Mac campaign (”Hi, I’m a Mac / And I’m a PC”) certainly does not disappoint. At this point, the television commercial are very well known.
The campaign exemplifies the artfully clever use of “framing,” the selective control of information used to shape a viewer’s perception. A simple example is the term “tax relief.” If you have an anti-taxation agenda, “tax relief” is a much more powerful term than “tax cut” because it frames taxes as a burden from which people need relief. The term assumes its own premise and thereby frames our perception.
In the “Get a Mac” campaign, Apple frames an artificial dualism, and then re-enforces the dualism with powerful metaphors. The dualism frames two options: either you use a PC (understood to mean Windows) or a Mac. Those are your options. (more…)
Submitted by: thaeger on Lun. 03.19.2007
I just discovered that Novell has released a Windows version of OpenOffice.org Novell Edition on download.novell.com. (A buddy in Novell IS&T pointed this out to me.)Why would you want the “Novell Edition” instead of the version from OpenOffice.org? It comes down to early access to some killer features that are not yet available in the non-Novell edition. Let’s consider why Novell maintains a downstream edition of OpenOffice.org, and what some of the features in it are. (more…)
Submitted by: thaeger on Mar. 03.13.2007
It’s now official: I will be hosting the Friday General Session at BrainShare 2007!
So far, the Friday line-up is really solid. It looks like we will have some cool Linux stuff with Nat Friedman, a demo of some open source identity components with Baber Amin, a look at what is planned for the next GroupWise with Ken Muir, and some mind-bendingly cool data center automation stuff with Alan Murray.
And to top it off, we will be giving away ten–count ‘em! ten!–primo AMD-powered, custom painted laptops.
It’s going to be a lot fun. Hope to see you there!
Submitted by: thaeger on Jue. 03.08.2007