Filtered by: VAR Tips and Tricks
In the retail sector, many proprietors stake their fortunes on the phenomenon of the impulse buy, but generally speaking, the impulse-buy model is a dead end if you’re looking to create a loyal, long-term clientèle.
Let’s face it—IT skills are one of the most valuable commodities out there today. But for various reasons, vast swaths of the general population don’t possess even basic computer literacy. Why not put your team’s collective knowledge to work by offering free training sessions and information workshops?
You’ve spent weeks obsessing over the layout of your latest advertisement—not to mention a hefty portion of your annual marketing budget. But what if you’re going about the whole thing wrong? Here’s a checklist of common advertising mistakes to avoid, culled from the minds (and pens) of some of the world’s leading marketing industry gurus.
In today’s extremely competitive market environment, it’s more important than ever to remain actively engaged with your client base. Whether feedback is positive or negative, your willingness to recognize it and respond proactively can help transform one-time buyers into loyal lifelong clients.
Whether you run a mom ‘n’ pop start-up or an established multimillion-dollar firm, it’s likely that you’ll have to face down the specter of workplace conflict sooner or later. Even the most functional, team-oriented, drama-free workplaces eventually have to deal with some form of conflict, whether it’s a minor dust-up or a no-holds-barred dispute.
Cognitive scientists and marketing experts may not appear to have much in common, but they do agree on one key point—if customers don’t regard your brand as utterly unique, offering services, products, and value that no one else can, they are not likely to remember you the next time they’re looking to buy.