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The perfect IT storm hits this weekend in the States - Super Bowl Sunday, $3M 30 second ads, web traffic and opportunity to go To the Cloud! Victoria's Secret as an innovator already has the war wounds of 1999 and took almost 10 years for their next Super Bowl ad spend in 2008. So what does this have to do with Business Service Management?

With 2011 fully upon us, let's take a look at what the industry should expect in the year ahead. The past year was as full of business and technical innovations as any in memory, and there's no reason to expect less from 2011. Here are five predictions about Linux, cloud and appliances to help you prepare your organization for 2011.

Are you leading your organizations cloud roll-out or are you reacting to it? It is happening, better to lead than follow!

The WorkloadIQ post and the article Richard references on the Stealth Cloud from a CIO article reminds me of a previous artilce about the Accidental Cloud Leader from a Networkworld article. Both of these articles point to the cloud is coming, the choice facing IT organizations is whether to lead, control costs, mitigate risk, deliver quality service and manage costs or to follow with rising costs, reactive IT, high risk and poor service quality. Richard hits the nail on the head, IT is traditionally change averse and insecure with the concept of outsourcing services. Technology is evolving faster and faster and the very organization that should adopt, deploy and lead with technology continues to lag.

Novell Operations Center meets WorkloadIQ - Monitoring and Measuring Intelligently

What a fast year it has been and what a crazy last couple of weeks for us on the Business Service Management team at Novell. Wednesday was launch day for us and a very exciting time! A time to reflect as well as I spoke to many in the press this week always being asked just what this Business Service Management technology is, what do companies need, how does it differ from the competition, what is your longevity secret sauce and what makes it different than all the rest with this WorkloadIQ approach. I found this intriguing and a very exciting time for the technology in the days of mixed physical, virtual and cloud environments.

Technology in the data center is evolving at a rapid rate and chasing new technologies such as virtualization and cloud are the management tools. Retro-fitting old management tools for new technology has many vendors busy as one option to existing customers. Whenever dramatically new technology options come to the data center, it is always a moment to pause and evaluate current and newly available options. The discussion regarding management tools has always centered around framework, single vendor or a mix of best in breed, niche vendors. However, today that discussion also includes open source low cost or free options at the monitoring level.

Simplicity of a Name - in the Name of Progress!

Novell Operations Center is creating a buzz out there already! Thank you for all the questions and comments on the blog post earlier this week regarding the name updates. Let me answer some of those questions and provide some insight.