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Cognitive scientists and marketing experts may not appear to have much in common, but they do agree on one key point—if customers don’t regard your brand as utterly unique, offering services, products, and value that no one else can, they are not likely to remember you the next time they’re looking to buy.

The VARBusiness Annual Report Card (ARC) award winners were selected by VARBusiness editorial based on the survey results of more than 5,000 systems integrators, IT consulting organizations, value-added resellers (VARs), solution providers and software developers.

The small business space is the single fastest growing segment of the global economy. That's a fairly broad statement that can be difficult to conceptualize and even more difficult to distill into a meaningful business strategy. In other words, although there is ample opportunity for a partner in this space, where does one begin?

If the mere mention of a concept like workplace communication makes you groan, roll your eyes, and immediately tune out, you’re not alone. In fact, although statistics on this are hard to come by, it’s likely that many firms in the IT space are run by gruff, no-nonsense, exceedingly rational types just like you who tend to avoid discussion of all things wishy-washy and touchy-feely like the plague.

You’ve sailed through the initial sales process, worked diligently to pin down your client’s needs, and settled on what you both think will be the most suitable product and service options. Now, the time has come to talk price—and suddenly you find yourself stuck at a seemingly intractable impasse.

The standard template for business success includes growth, expansion, and global dominance…or does it? In today’s rapidly evolving IT space, some firms are carving out a new definition of success for themselves, using an alternative model that prizes flexibility and adaptability over breadth and bureaucracy.

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According to a growing consensus of the top sales gurus, if you’re having trouble finding new projects to feed into your sales funnel, a well-timed and properly executed program of follow-up calls might be just what the doctor ordered.

The hot new paradigm that is propelling the growth of the Internet today is social networking. But the social networking movement is not all fun and games—the same trend is remaking the way businesses are marketing themselves and promoting their products and services.