Blog Entry

Law #8 of the 22 Immutable Laws of Marketing is called the law of duality. This means each market finally results in two players, a #1 and a #2 but no number three.

The example of the rental car industry in airports is a good example.

#1 Hertz
#2 Avis
#3 ? Could be anybody

GroupWise trails Exchange and Notes. It is the third horse in a two horse race. So what is the product to do.

The answer is to join a different race.

I expand on this thought in my personal blog at http://gwbliss.blogspot.com

Richard Bliss