Blog Entry

I delivered my keynote on Monday morning to a packed room of Novell faithful. The topic was on owning a word and becoming the dominant player in your market.

I discussed Novell's past role as the dominant player in the Network OS marketing with NetWare. And how Novell owned a word in the minds of the market.

But Novell lost its position and now is attempting to get it back. I believe that there is a clear strategy for Novell to reestablish themselves in the minds of the market with a new word and a new position that separates them from the other Linux players.

A copy of my powerpoint presentation can be viewed on my blog at http://gwbliss.blogspot.com