Blog Entry
2379
Novell's Business Driven Linux story continues to resonate
Recently IBM made an announcement concerning their Cognos division picking SUSE Linux. IBM paid $4.9 billion for Cognos.
Cognos runs business intelligence software on the IBM Mainframe.
The story written by Pam Derringer on Searchenterpriselinux.com covers the details pretty good.
You can read it here
In the article, Pam mentions the word Business 6 times as she talks about the Business Intelligence software that will be deployed to SUSE Linux.
What is significant here, is that this small story adds to the building block of success that is beginning to surround Novell and its Business-Driven Linux strategy.
Announcements with IBM and Microsoft help cement in the minds of the customer that Novell does business with Linux, whether that business is running a school, a city, or one of the largest corporations in the world like Walmart.
This is perfect marketing on Novell's part. They don't have to spend a lot of money to get other people to reinforce their position as the strongest business Linux platform.
In the long run this will benefit all of Novell's business units, not just the Linux or Mainframe business.
Even though the GroupWise crowd might like to see these kinds of stories about their product, the current reality is that SUSE Linux is the future of the company and good news about SUSE is good news for GroupWise.
Richard Bliss
http://gwbliss.blogspot.com
Disclaimer: As with everything else at Cool Solutions, this content is definitely not supported by Novell (so don't even think of calling Support if you try something and it blows up).
It was contributed by a community member and is published "as is." It seems to have worked for at least one person, and might work for you. But please be sure to test, test, test before you do anything drastic with it.
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- Thanks to our customers and business partners for 10 years of market share leadership on the mainframe
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User Comments
Do you think Novell could
Submitted by -Advansys- on 24 July 2008 - 6:16pm.
Do you think Novell could do anything which would accelerate them owning the word "Business" with respect to Linux?
We like the phrase "Business-Driven Linux", it's a consise, clear and powerful message for the market Novell wants to lead.
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