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Market Development Funds (MDF)
- Market Development Funds (MDF) are available to gold and platinum solution providers and system integrators with an approved business and marketing plan
- 25% partner investment is required on any MDF activity
- Novell provides Market Acceleration Toolkits with a set of materials to execute your own demand generation activities that may include:
- A base marketing plan
- Templates for customer seminars and events
- Outbound telemarketing scripts
- Trade show participation instructions
- Joint advertising pieces
- Direct marketing templates
- You must track prospects from your campaign using Novell systems
- MDF activities help partners meet program requirements
Contact your Partner Executive to learn more about the MDF program and how to begin the process to run your own campaign with Novell.
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