Filtered by: VAR Tips and Tricks
Planning a training session for your sales staff? Good for you. Experts say that professional development opportunities are a great way to help your team stay sharp, motivated, and professionally fulfilled.
Each time you go through the hiring process, you probably have sky-high hopes for your new team member. However, that pesky law of averages dictates that the vast majority of employees will fall into the middle quadrant, performance-wise. And yet every so often, you just have a nagging sense that this salesperson might be the one to help you take your business to the next level.
The emerging paradigm in marketing hinges on your firm’s ability to seek out, identify, and address your customers’ needs. But the process of making the connection between what your products can do and what your customers need done can often be harder than it sounds.
Is there a gray cloud hanging over your office? Have you started to sense a certain lack of energy and motivation among your team members? Do hangdog looks and furrowed brows greet your arrival every morning? If so, you just might be facing a morale shortage.
If you’ve got a customer or two who has been grumbling about making the switch to another provider, now is the time to swing into action. Here's what to do if you find yourself on the receiving end of that dreaded telephone call from a prized client.
If you’ve kept up with the latest sales literature, you’ve probably run across the term ‘guerrilla marketing’ a time or two. Although the concept of guerrilla marketing was first popularized in the mid-1980s, the Internet revolution has really helped usher this approach into the mainstream.