Set it and forget it
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Ron Popeil of RonCo fame is well known by late night insomniacs and TV infomerical fans for his enthusiastic selling of any number of food processing gadgets. One of his more memorable products was an appliance – a rotisserie oven to be exact – that he sold with the famous tag line “Set it and forget it”. Ron’s message was as simple as his product. This is a device intended for a single, straight forward use and it’s designed to make it easy and simple for anyone to use.
Novell’s SUSE Appliance Program announcement today promises to deliver the same “set it and forget it” benefits.
By delivering the industry’s first end to end solution for creating and deploying fully-supported software appliances, Independent Software Vendors (ISVs) will now have a complete solution to quickly build, update, configure and take to market fully-supported software appliances and virtual appliances. For far too long mass customization has been an oxymoron in the IT industry. Not any more. With this offering, ISVs can now customize a fully supported, mission critical operating system (SUSE Linux Enterprise) and add the appropriate middleware and application in one easy to use and deploy bundle.
So what’s the big deal? What’s the benefit? For ISVs Novell’s SUSE Appliance Program dramatically reduces their time to market and greatly expands their market opportunity. In particular, through this program ISVs will now have an easy to use set of tools to rapidly extend their applications to the cloud. Overnight ISVs who have thought about getting into the software as a service market, now have the ability to do so without the cost and complexity of re-architecture and capital acquisitions. Distributors and re-sellers can now have a whole new portfolio of pre-configured and tested solutions that they in turn can sell to their customers. Enterprise IT shops now have the ability, in house, to create their own pre-tested workloads for deployment in virtual, internal or external clouds. And finally, end users can use with confidence and ease solutions that simply work.
Creating a better software experience. That’s not only the potential that’s the promise of software appliances. With today’s announcement this becomes a reality for thousands of ISVs and the hundreds of thousands of end users who rely on their applications.
To see this innovative solution, go to susestudio.com and see how fast and easy creating opportunity is for you.
John
July 28th, 2009 at 7:29 am
[...] CMO Blog [...]
July 28th, 2009 at 7:59 am
[...] RonCo of Linux Distros Set it and forget it [...]
July 30th, 2009 at 9:16 am
How do you respond to claims that rPath actually pioneered the appliance method? According to these claims you don’t have the right to claim that you are the “First” industry provider.
July 30th, 2009 at 10:00 am
We do recognize there are other appliance building products in the marketplace.
Here’s is what we are doing that is different. We are providing the combined business and technical program for ISVs. From the business standpoint, we are providing our ISVs with leading distribution partners like Tech Data, market development, evaluation redistribution and other elements to help ISVs easily sell appliances. On the technical side, we have the operating system (SUSE Linux) and innovative and easy to use tools (like SUSE Studio) to help ISVs build, manage and support applications. Early reaction from ISVs has been terrific indicating we are serving an unmet need for this unique business and technical solution.