BrainShare 2007
March 26th, 2007 by Jeff Jaffe
Next week is the one year anniversary of the Novell CTO blog. Thanks to all who have participated through the year, by posting your provocative thoughts, and those who have spoken to me off-line. A special thanks to my colleagues in Novell who have often provided detailed answers to your requests.
This anniversary coincides with last week’s BrainShare conference. Those of you who attended felt the passion. Novell’s strategy is getting traction with customers, partners, employees, and other stakeholders. We’ve been communicating this with customer proof-point press releases, new product releases, and blog postings. However, putting it together for the conference created a visceral resonance which was appreciated by all.
In this posting I will provide a quick summary of the conference’s major points. Apologies if repetitive for attendees. While many of these points have been made in past blogs or will be the subject of future discussions, I want to demonstrate how it all comes together.
Conference tone
This year’s conference was a strong celebration of Novell and its forward looking strategy. Most of the presentations linked to our growth strategy. While I can’t speak for everyone, the feedback that I received from customers, partners, attendees, and Novell employees was overwhelmingly positive.
Unfortunately, I can’t capture this “spirit” in words. You had to be there. So, next year…
I also can’t capture the full breadth of BrainShare. Between the technical sessions, press events, analyst tracks, training, partner sessions, lab showcase, partner showcase, keynotes, and conference receptions and parties – a great deal going on. You are all welcome to experience it next year.
Conference keynotes
There were three types of conference keynotes (view them here). Ron Hovsepian led off by reiterating Novell’s strategy: focused on enterprise-wide Linux (desktop to data center) and enterprise systems management for mixed source environments. He then informed BrainShare of a huge number of new product announcements. I will have a separate piece on them in my next blog posting.
I certainly enjoyed my keynote—hope it was shared by all! Instead of a presentation, Novell’s Chief Marketing Officer John Dragoon moderated a fireside chat with me and Microsoft’s Chief Research and Strategy Officer, Craig Mundie. Microsoft with a keynote at BrainShare. A BrainShare first! And BrainShare—appreciative of Microsoft’s sponsorship of the event—provided a warm welcome to Craig.
We discussed four items of interest:
- We reflected on the tension between openness and the excellent integration that comes from the tight creation of a platform from one company. I used this as an opportunity to point out that:
- Novell sees openness as the most immediate driver
- Openness is best achieved with open source; community development; and many vendors able to distribute the same operating system
- Open source can also duplicate the excellent integration from a single company. This happens when a software firm adds testing, tuning, security, manageability, etc. (such as Novell provides with SUSE Linux Enterprise)
- We had strong agreement on the criticality of interoperability as a major customer concern
- We discussed data center themes. This focused on virtualization, and the emergence of SLES as a universal host (hosting SLES, RHEL, NetWare (via OES 2), and Windows (via our partnership with Microsoft))
- We discussed the objectives of our unique partnership. Craig focused on interoperability and building bridges between the Microsoft world and open source. My focus was on interoperability and virtualization.
In addition, I reminded BrainShare about the details of our technical collaboration agreement.
Other than the CEO keynote and the fireside chat, we had a large number of the third type of keynote: Novell technical and executive leaders outlining our strategy, showing off new products features, and showcasing future technologies.
There is no space here to go through it all but let me make a few major points.
Kent Erickson, in introducing Open Enterprise Server 2 and Novell Teaming + Conferencing, demonstrated Novell’s incredible commitment to the Workgroup computing space. I’ll give details in my next blog posting, but the innovation and investment that went into these capabilities was one of the most exciting advances in years.
Joe Wagner showed how to link the steps that systems administrators use when managing a network. He showed a compelling demonstration of the synergy among different Novell products: particularly the ZENworks family and the Identity and Security products. This cohesion is natural as we bring our management oriented products into the ITIL (Information Technology Infrastructure Library) framework.
Commitment to open source
It was palpable throughout BrainShare how Novell is strongly committed to open source. Needless to say, Ron emphasized it strongly in his keynote.
The subtext of my conversation with Craig Mundie was that Novell’s objective is to use interoperability to foster the growth and adoption of open source. Our partnership has already generated several impressive proof points.
Open source was strongly emphasized in all the keynote demonstrations, projects in Novell’s technology showcase, and many of the announcements at BrainShare.
When Nat Friedman and Guy Lunardi demonstrated the latest innovations going into the SUSE Linux Enterprise Desktop, Novell’s commitment to open source was evident. And when we discussed SLES 10 SP1, Novell’s commitment to open source was evident. That was expected.
But Novell’s commitment is much broader.
Consider Novell’s workgroup portfolio. With NetWare fully virtualized on Linux (in OES 2), we now are guesting the rich set of NetWare applications and services on Linux. Additionally, there is increased capability on the Linux side of OES 2 for workgroup services natively available on Linux. And when Novell and Sitescape introduced Teaming + Conferencing from Novell, this was accompanied by the launch of the ICECorps open source project. A clear commitment to open source.
In the area of Identity and Security Management, the Novell technology showcase carried the Bandit project.
Systems and Resource management evidenced a strong open source contribution. First, the ZENworks virtualization management products strengthen the effectiveness of SUSE’s virtualization using the open source Xen project. This is part of a broader mixed source virtualization management approach taken by the ZENworks virtualization products.
Additionally, there is the creation of new open source management assets via our technology collaboration with Microsoft in Web Services Management (WS-Man). The Microsoft partnership is also creating new open source assets for document management and virtualization.
A significant part of BrainShare is Novell’s new product announcements. This posting is long enough, so I will get to that in my next major posting.