Collaboration between the security and compliance departments can and should be felt across an organization, but two evolving areas where collaboration is most important are cloud computing and enterprise mobility. In the case of the cloud, the lines of responsibility and ownership change when the IT infrastructure moves outside the four walls of the enterprise. Who is responsible for securing it?

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Novell CEO Ron Hovsepian will kick off the show by sharing how Novell is helping customers around the world reduce cost, complexity and risk on every IT platform. He will also discuss Novell's strategy for delivering the next generation of solutions that address both the intelligent workload management and collaboration markets.

Next, we’ve queued up four not-to-be-missed keynotes showing our latest innovations that solve the current and future needs of our customers and partners, including:

• Novell will unveil the much anticipated next generation, cloud-based, real-time collaboration platform for the enterprise.
• Novell customer and strategic partner, Affiliated Computer Services (ACS) will showcase how they use Novell Compliance Management Platform to provision and secure their 70,000 person workforce
• We will provide the first preview of the next major release of our award winning identity and access management solution, Novell® Identity Manager
• We will show you – via live demonstration – how Novell can help you migrate to Windows 7 using ZENworks® 10 Configuration Management

Click here to check out the keynote sessions at BrainShare.  Not going to the show? Get news, photos and archived versions of the keynotes here.

Novell president and CEO Ron Hovsepian was asked by Forbes to write a jargon-free column on the business rationale for cloud computing. In the article Ron discusses the differences between public and private clouds, and argues that while cloud computing makes IT much more flexible and efficient, management need to think carefully about security and compliance issues. You can read the full article here.

Earlier today Novell announced an important evolution in our company strategy to address the emerging market for intelligent workload management solutions. You can find out more about our strategy, as well as our product roadmap for IWM, at our website.

I'm confident our approach to IWM is highly differentiated and plays to significant strengths at Novell, but I can't entirely take credit for this: Our IWM vision was heavily informed by our customers. Over the last six months my management team and I have spent a lot of time with customers around the world so that we understand the issues they face managing their existing data centers, as well as their strategies for exploiting the potential offered by virtualization and cloud computing. No matter the size of the customer, their business or their location, we heard a simple and consistent story.

First, the customers we spoke to reinforced a well-worn truth: most data centers are inefficient, inflexible and costly. Today, the typical data center only uses about 20% of the available compute power. IT and business management alike want to find ways of making their existing IT assets more efficient, which is fueling a move towards virtualization and cloud.

Second, customers have palpable concerns about the security, management and control of their IT resources. As they think about managing IT resources across a mix of physical, virtual and cloud environments, these concerns only get amplified. In fact, I believe that the adoption of virtualization and cloud will be heavily impeded until these core issues are addressed.

Finally, our customers told us in no uncertain terms that Novell has the core technologies and capabilities to address the security and control challenges in their existing physical data centers and out to their future virtualized and cloud-based environments. They also told us that a key asset for Novell lay outside our four walls: our partners. Along with our unique and open approach to making IT work as one, our partners are a critical ingredient to making IWM successful. This is why I'm particularly proud of the strong partner endorsement we've received on our approach to IWM from ACS, Infosys, Tech Data, VMware and many others.

Intelligent Workload Management makes our customers more efficient andagile. It allows them to revitalize their existing data centers and make the move to cloud computing with confidence. I am certain Novell will emerge as a leader in the IWM market, but more importantly, I believe IWM will help our customers do business better.