The current economic climate has clearly demonstrated that we can’t continue to do things the way we’ve always done, otherwise, we’ll get the same results. Just as we close the door on one set of regulations, another set appears. Governments and business leaders closely monitor the situation at hand, always looking for ways to improve process, reduce costs, and make money. Novell consistently works to create new solutions for a growing set of business problems.
But how does that relate to the Technical Subscriptions products? More than you might think. We work with all the product groups to get the latest and greatest software as soon as it releases so that you have it in your hands quickly. Subscribers have white papers, cool solutions, TIDS, On-Demand training and access to self-study manuals so that they can become certified in Novell technology. All of these resources are to help our partners become more successful at what they do – implementing Novell technology across small, medium and large environments around the world.
Succeeding in business has become more competitive, and you have to be more knowledgeable, more agile, more responsive and more customer-oriented than your competitor. Many partners look at Technical Subscriptions as a way to get all Novell software in handy ISOs so they don’t have to spend a few hours burning downloads, or as something they can reference if they ever have some spare time (and who has that these days?).
But here’s a different approach: why not look at Technical Subscriptions as a very handy business library – your tool bag of tips and tricks that will help you maintain and then grow your customer base?
Take any one of your customers and jot down the current state of their IT environment. What versions of Novell products are they running? What industry are they in? Could they benefit from other products to make the most of their existing IT systems? Do they need to upgrade to newer versions to improve business efficiency?
Maybe your customer has all the latest and greatest technology and has no IT needs other than making sure the system keeps ticking over. That would be great for the customer, but I seriously doubt that such a utopian scenario exists. Most customers have to balance budget and needs, and no more so than these days. As a partner, you can help them meet their business needs and overcome their IT challenges. You have access to a powerhouse of information right at your fingertips.