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Top 10 Rules for Channel Playbook”¦Continued”¦6 Through 10

jdragoon

April 12, 2010 9:49 am

Reads: 6

Comments:0

In my last post, I gave my self assessment on the first 5 of the 10 rules that Scott Campbell of Channel Web believes are important for a successful channel playbook.  In this post, I continue with my assessment on rules six through ten.  By way of quick review, Scott’s Top 10 Rules are summarized …

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Top 10 Rules for a Channel Playbook

jdragoon

April 7, 2010 1:49 pm

Reads: 28

Comments:0

Everyone loves a Top Ten list….. Scott Campbell of Channel Web’s recent article for Channel Chiefs on the Top 10 rules for a successful Channel Playbook caught my attention and I thought it would be a good test to perform a self assessment on Novell’s performance against this list. There’s no doubt a good deal …

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Post BrainShare Thoughts

jdragoon

March 27, 2010 4:48 pm

Reads: 19

Comments:1

I’ve now attended six BrainShares and I’ve learned something new at each one.  This time on the personal connection to brands, not assuming that you are communicating, and getting back to basics: As the most visible and public way for folks to demonstrate how passionate they are about Novell, Brainshare grew over the years into …

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BrainShare Begins!

jdragoon

March 22, 2010 8:48 pm

Reads: 41

Comments:0

Today is a great day!  One of the highlights of the year for Novell’s 3,600 employees starts today and goes through this Thursday – Novell’s BrainShare Conference. On display this week for the more than 2,000 customers, partners, employees and invited guests will be the innovation, passion and pride Novell is known for.  BrainShare is …

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Enabling Conversation

jdragoon

March 19, 2010 5:48 am

Reads: 19

Comments:0

Like a lot of people, I read the Cluetrain Manifesto and was intrigued by the idea that markets are conversations. First it got me thinking, “Are we participating in the right conversations with the right message?” Then it led me to the conclusion that a big part of marketing’s role is framing that conversation for …

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Guilty Pleasures

jdragoon

March 16, 2010 7:48 pm

Reads: 29

Comments:0

“Eating your own caviar”.  So goes the saying at many companies (not just high technology ones) about the internal use of the company’s own products.  If you work for Ford – drive a Ford.  If you work for Coke – drink Coke.  If you work for Sun – use open office.  And so it goes.  …

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Is Twitter the Next CB Radio?

jdragoon

February 4, 2010 9:46 pm

Reads: 23

Comments:2

“Twitter is so lame” So says one particular 15 year old quoted in a February 4, 2010 USA Today article outlining how teens and young adults are using social media these days. Apparently, teenagers, who have a history of being early adopters on nearly every online activity are not so keen on Twitter. It’s my …

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Gartner Acquires Burton Group

jdragoon

January 7, 2010 3:45 am

Reads: 30

Comments:0

This week Gartner announced that it has reached a definitive agreement to acquire Burton Group for $56M. The news came fast on the heels of Gartner’s acquisition of AMR which it only completed at the end of December last year. Reaction to the announcement has largely focused on the accelerating trend toward consolidation in the …

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The Year of the Customer

jdragoon

January 4, 2010 2:40 pm

Reads: 29

Comments:1

Twenty two years ago then IBM CEO John Akers declared 1987 as the “Year of the Customer”.    I was into my third year of employment with IBM at the time and thought they knew far more than me about customers.   Even so, I privately wondered,  “Isn’t every year, the year of the customer?” What …

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The Perils of Building a Brand on a Personality

jdragoon

December 15, 2009 2:39 pm

Reads: 25

Comments:0

When your company brand depends on the character of one person you are playing Russian roulette with your most precious corporate asset.  When that person accurately reflects the values and positive attributes of your company, all is good.  When he or she doesn’t, you are in deep trouble. Twelve world class companies are discovering both …

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