I have been reading a bunch of competitive information today and reviewing several recent reports from industry analysts about email and collaboration. Many of these ideas I have felt for a very long time and it is great to see some of these ideas being shared by industry experts.
Just as I was researching a few trends and seeing what was happening in the industry, our Marketing department sent me a link to this CIO Magazine article which is being distributed widely throughout out customer base and which I am including here for you to download, read and put on your CIO’s desk.
I don’t want to spoil the content, but here is a quote that seems to summarize the conclusions of this article quite well.
“Together, Novell GroupWise and Novell Vibe create an environment that combines the ubiquity and reliability of email with the latest team collaboration tools to maximize information sharing and idea exchange. This combination boosts productivity and sparks innovation without introducing higher costs, complexity, or risk. It also provides a way to break down barriers to idea sharing while meeting security and compliance requirements, reducing travel costs, and preserving corporate knowledge.”
Download your copy here.
The fact that we just shipped Novell Vibe 3.2 and are about to ship Novell GroupWise 2012 plays so well into this message, our future and the direction of our technologies.
I wanted to complement this article with several quotes from Gartner and other analysts regarding the email space, cloud computing and our strategic direction.
First of all, the statement that “E-mail is a Commodity” is a fairy tale. As stated by the Gartner report by Matt Cain, Feb 2011. His key findings are:
- E-mail is far from a commodity for most organizations — user demands are rapidly increasing, leading to custom deployments that cannot always be matched by cloud suppliers.
- A well-run, feature-rich e-mail system can add significant value to an organization via better uptime, resiliency, security and content control.
Gartner, in another report, dated Nov 2011, states that the email market is growing at a compounded annual growth rate of 11%. The CIO Magazine also states that ‘there are today 2.9 billion active email accounts, and by 2014, that figure is predicted to reach 3.8 billion.
So – first conclusion – Email is not going away! Email will also not be replaced by other forms of collaboration. In fact, Gartner also states: “The prevailing school of thought at Gartner holds that the email user interface (UI) is likely to expand to encompass multiple communication modalities, so that email becomes the launch pad and aggregation point for most collaboration interactions.”
Email in the Cloud
Gartner also lists 10 broad categories of email services which generally demonstrate that email in a customized form may not be available from cloud suppliers. Customers should closely evaluate each of these categories to make sure that their current and future needs are being met.
Gartner states: “In many ways a “commodity” e-mail service from a cloud supplier offers lowest common denominator e-mail services. Most organizations, however, don’t run a commodity e-mail service —making cloud e-mail a misfit for many organizations.”
Now Gartner is very pro-cloud services and expects this segment of the industry to grow rapidly. They are predicting significant growth compared to where Cloud Services are today. That rapid growth translates to only a small portion of the overall market even 4-5 years from now. In other words, 85% of all email will still be in on-premise enterprise email systems in 2014 according to Gartner. I have watched these predictions over the last couple of years. I remember that originally 20% of all mailboxes would be in the Cloud or hosted by 2012. Now they are not even that aggressive 4 years further into the future with their current predictions.
Sounds to me like the magic 8 ball is not working particularly well. I think it is important to watch and be aware of everything that is happening in your industry. I can only imagine what the next 5 years will bring to the market. How many of us would have accurately predicted the success of things like the iPhone, Kindle, iPad, Mobile Apps, FaceBook, Twitter and others. Seems to me that usually the future presents something we were not entirely expecting….
One thing I think is very clear and I quote:
“…. a well-run, feature-rich e-mail system can add significant value to an organization. And e-mail is far from a commodity for most organizations —internal demands are rapidly increasing, leading to custom deployments”
Reference: Email is a Commodity and other Fairy Tales, Gartner, Feb 2011
Reference: Market Trends: The Enterprise Email and Calendaring Market Is Being Revitalized by Cloud Services, Gartner, Nov 2011