Cool Solutions

In and Out of the Cloud at BrainShare Amsterdam 2010


May 20, 2010 6:48 am





Despite the volcanic ash cloud disrupting flight traffic over Western Europe, there was hardly an empty seat in the house when BrainShare Amsterdam opened on May 19 with a number of keynote speakers. They provided the one thousand attendees with a summary of what to expect in the next couple of days, including some product demos.

“We were told by our customers: if you bring back BrainShare, bring back the content,” said John Dragoon, Novell CMO and SVP and Channel Chief as he opened the two day event. “With over a hundred technical sessions to choose from, we did.”

Intelligent Workload Management

Javier Colado, Novell President EMEA, then talked about Intelligent Workload Management. IWM is the emerging market of solutions aimed at solving the conflicting requirements of flexibility versus control. “Business requires more solutions all the time, but at the same time it needs to adhere to compliance and governance. IWM helps enterprises take advantage of their distributed computing resources in a secure and compliant manner.”


Next, Manfred Herzog, project manager IT Infrastructure of BMW, talked about the technical specifications of the ActiveHybrid. The car, displayed on the big screen above him, caused him to stop mid-sentence and say, “it is a really nice car.” BMW has reorganized its IT systems and selected SUSE Linux Enterprise  Server from Novell as the standard operating platform next to Windows, because of Novell’s excellent support and license model for virtualization. BWM started migration of all legacy systems in 2007 and hopes to finish in December 2010, with only 177 RISC servers left of the original 1685, a huge cost reduction.

Identity Manager 4

The big product launch of BrainShare is Identity Manager 4, which was introduced by Jim Ebezery, SVP and General Manager Security Management and Operating Platforms, Novell. Using cartoons, Jim and subsequent speakers literally illustrated how Identity Manager 4 solves specific identity and access issues, in the enterprise and in the cloud.  They key themes for Identity Manager 4 are intelligent, cloud-ready and secure: identity management anywhere, at any time.


Grant Ho, Laurence Pitt and Mark Schouls gave a live demo on stage of a Windows XP to Windows 7 desktop migration, using Novell ZENworks 10 Configuration Management SP3. It was done in minutes. “It’s a great release,” said Grant. He advised: “Go and deploy.”
ZENworks Application Virtualization 8 now has 64-bit application support and new streaming capabilities. A quick SMS-poll on the current status of Windows 7 deployment amongst the audience, gave the following results:

Completely deployed    9%
Actively deploying    20%
Planning in next 12 months    21%
Planning in 12-24 months    20%
No plans to deploy    29%


The last part of the keynote session covered collaboration, introduced by Colleen O’Keefe, SVP and General Manager-Collaboration Solutions & Global Services. She announced that the next version of GroupWise will have iPad support. “Collaboration works on two levels: personal and team productivity for the end user and collaboration data management for the IT guy.” Ken Muir and Wendy Steinle then gave a demo Novell’s collaboration tools, such as the Novell File Management Suite and Novell Teaming and Novell Conferencing.


All in all, BrainShare promises to be a content-filled two days in this beautiful location on the river IJ, in the heart of Amsterdam.

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Categories: Expert Views, General, PR Blog, Vibe, ZENworks


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