In light of Google’s announcement that is ending development of Google Wave, the company’s real-time co-editing tool, the logical question is: “What does this mean for Novell Pulse?”
Simple question. Simple answer: Novell is highly committed to the future of enterprise collaboration, and Novell Pulse is on track. So, how will Novell Pulse succeed where Google Wave failed?
First, Why Google Wave Failed with Consumers:
- Google had a single-purpose technology aimed at a broad consumer market that didn’t need to collaborate.
- Google showed people broadly applicable technology, but failed to focus on use cases.
Next, Why Google Wave Failed with Enterprises:
- From an enterprise perspective, Google had a single-purpose technology (real-time message co-editing). This alone does not add significant value to knowledge users’ ability to collaborate.
- Google lacked enterprise credibility/references.
- Google struggles with security concerns.
- Google showed people broadly applicable technology, but didn’t lead with enterprise use cases in any significant way.
Did Google Fail Completely?
- Google routinely pursues innovative products. Wave allowed them to test live, character-for-character co-editing, and they’ve already brought this technology into Google Docs. They have also released some of their innovations into the open source community.
Why will Novell Pulse Succeed?
- Novell Pulse is built for enterprise users.
- Novell understands the needs of enterprise users.
- Novell Pulse is a complete collaborative platform that leverages real-time technology and combines it with document co-editing, file management, social connections, rich profiles and the ability to create groups and communities. It’s this combination that makes it easier to work together and actually produce better results.
- Novell Pulse has the features business consumers want and the security controls enterprises demand.
- Novell Pulse is designed to enable inter-company collaboration while maintaining the security of in-company assets.
- Novell is a trusted provider of both innovative collaboration products and leading identity and security solutions to government and security-conscious private industry customers.
- Novell is focusing marketing around use cases to drive usage and value.
- Remember, Novell began developing Pulse without any knowledge of Wave. Pulse was one of the two initial breakout moves Novell funded because of the value proposition and greenfield opportunity with enterprise users. When we saw Wave, we recognized an opportunity to federate our products so that customers could work together across platforms with real-time co-editing, based on the Wave Federation Protocol. While the future of WFP is unclear, Novell remains committed to seeking ways for Novell Pulse to work with other platforms that include real-time co-authoring.
- And, a callout to developers: All those gadgets built for Google Wave using the Open Social protocol work with Novell Pulse, which uses the same API.
- Finally, we remain committed to pursuing the benefits of real-time collaboration to enable new applications, users and organizations to work together and across platforms.
Use the following links to get a flavor of the market conversation taking place around this topic.
- Novell PR Blog: The Future of Enterprise Collaboration
- Information Week: Google Missing Enterprise 2.0 Future By Killing Wave
- Information Week: Google Wave Washed Out (includes Novell quote)