Novell Announces New OEM Program Designed To Reach New Customers In Vertical Markets
Novell OEM Vertical Industry Partner Program Offers Unique Access to Novell's Products, Marketing Programs and Technical Services to Vertical Solution Providers
SAN JOSE, CA -- March 8, 1995 -- Customers in vertical markets
such as retail, telecommunications, hospitality and health care can now
get industry specific, enterprise-wide business solutions utilizing Novell,
Inc. technology via a new Novell OEM program announced today. The
new program, called the Novell Vertical Industry Partner (VIP) program, is
targeted specifically at Novell's valued Original Equipment Manufacturers
(OEMs) that specialize in vertical industry solutions for corporate clients.
With this new program, VIPs now have the ability to custom configure
and integrate a variety of Novell products into the vertical solutions they
offer while paying only for what is used. This helps the VIP improve
margins, reduce costs and offer solutions of greater overall value to
customers.
The VIP program enables OEMs to obtain Novell products,
programs and services which are tailored to meet their unique
requirements. Novell intends to partner with these vertical solution
providers to help them build more competitive, industry specific,
enterprise-wide business solutions that meet a broader range of
customer needs.
The VIP program provides OEM partners with greater flexibility in
product licensing, configuration and replication of Novell's UnixWare
advanced application environment when used in turn-key systems for
specific vertical markets. It also provides VIPs access to Novell's broad
range of networking, groupware and application products to give them
the ability to add additional value to their vertical solutions. More
specifically, the program is tailored to directly meet the needs of vertical
solution providers now building their applications utilizing pre-packaged,
off-the-shelf or hardware vendor provided UNIX operating systems.
"We created this program to advance and strengthen our already
strong relationships with strategic development partners and to meet the
needs of customers in vertical markets who have standardized on UNIX
platforms," said Jim T. Sullivan, Novell's vice president of Worldwide OEM
Sales. "This gives both Novell and our partners a competitive advantage
in key vertical markets and supports our corporate strategy of pervasive
computing. The partnerships that the VIP program creates will enable us
to deliver business solutions that bridge the gap between vertical
applications and company-wide networks."
The Novell VIP program also includes products and services from
third-party providers which offer VIPs with custom development and
product integration services. Novell has partnered with Microport, Inc. to
offer VIPs pre-packaged, custom configurations of UnixWare and
services including device driver development and application integration.
VenturCom, Novell's other VIP partner, offers embedded and real-time
extensions plus development tools for integrating and building products
that incorporate UnixWare and NetWare. Through these partnerships
--also announced today-- Novell extends the reach of its products from
the smallest embedded environment to the most highly customized
solution. Please see related news releases issued today from Microport
and VenturCom.
Benefits of the VIP Program
The VIP program offers Vertical Industry Partners unique access
to Novell's products, developer support programs, and a variety of
market development programs. The ability to custom configure and
integrate a variety of Novell products while paying only for what is used,
when it is used, helps the VIP improve margins, reduce costs and offer
solutions of greater overall value to its customers. The ability to
participate in Novell's "Yes" program for developers which includes
participation in the Software Library, Solution Profiles and the Novell
Resource Guide will help VIPs reach new customers unavailable to them
before. Combine these programs with Novell's Direct Developer Support,
and the VIP program will greatly improve the collective competitive
position for Novell, the VIPs and the customer.
Other benefits of the program include: Internet access to Novell's
technical documents, source code access for support, access to Novell
consulting services, participation in Novell's BrainShare Developers
Conference, a subscription to Novell's Network Support Encyclopedia
Professional Volume (NSEPro) and access to the NetWire Information
Service. For more information on the Vertical Industry Partner program,
call 1-800-NetWare.
|