Novell Signs Long-Term Partnership with BMG
Media Giant to Provide Novell with Development, Distribution, Marketing
and Sales
ATLANTA -- April 24, 1995 -- Novell, Inc. today announced it has
signed a letter of intent to form a long-term agreement with BMG
Interactive Entertainment, a division of Bertelsmann, to be a full-service
remarketer for its recently announced PerfectHome consumer software
line. BMG and Novell will join forces to develop, localize, manufacture,
distribute, market, and sell consumer software throughout Europe, Asia
Pacific and Latin America.
Novell has actively looked for a proven, world-class partner to
represent and expand its critical international entrance into the consumer
market. Both companies have been working together during the past
year on a joint development venture through Bertelsmann's T-1 New
Media division. That venture will come to fruition next month when Novell
ships the interactive role-playing adventure entitled, Hard Evidence: The
Marilyn Monroe Files.
"BMG and parent company Bertelsmann have proven they are
clear market leaders in consumer products and have an established
track record with unprecedented success in the record, book, software
and television areas. Our best-of-class consumer software line coupled
with BMG's expertise allows us to make our products more widely
available throughout Europe, Asia and Latin America," said Jeff Mallett,
vice president and general manager, Novell Consumer Division.
Bertelsmann AG was founded more than 150 years ago and is
the world's second largest media company with revenues in excess of
$11 billion. Their holdings include such well-known labels as RCA
Records, Arista, Bantam/Doubleday/Dell, and the BMG Book and Record
Club. They have offices in more than 39 countries outside the U.S. and
have established expertise in local product management, manufacturing
and distribution, a dedicated and experienced sales force, local technical
customer support, and local market programs.
"We have met with the majority of leaders in the consumer
software market, and after extensive review, we believe that the current
PerfectHome line and the future vision from Novell makes them the best
choice to be our major software partner," said Gary Dale, senior vice
president, BMG International. "Our expertise in everything from efficient
manufacturing to breakthrough marketing techniques, coupled with the
PerfectHome line, puts us in a very strong competitive position in the
consumer software market."
The PerfectHome consumer line provides software for nearly
every age group and room in the home with applications for personal
productivity, family entertainment and home education. Popular
applications include PerfectWorks, the perfect integrated software
solution for the home and small office that includes a word processor,
spreadsheet, database, paint, draw and communications module. Popular
interactive education and entertainment titles include Read with Me, Write
with Me, Memphis Math: Treasure of the Tombs, Paper Planes, and Hard
Evidence: The Marilyn Monroe Files.
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