Novell and IVY International Communications, Inc. Announce New Publishing
Partnership
OREM, Utah -- September 7, 1995 -- Novell, Inc. announced
today the formation of a new publishing partnership and the spin-off of
its magazines division, which publishes WordPerfect Magazine,
WordPerfect for Windows Magazine, and other end user-oriented
publications.
After careful consideration of several prospective buyers, Novell
structured a management buyout of the magazine division's operations.
The new owners have formed IVY International Communications,
Inc., which will maintain its international presence with offices in both
Orem, Utah and the U.K. IVY will continue to publish WordPerfect
Magazine, WordPerfect for Windows Magazine, and other printed and
electronic publications and products. The company will also pursue and
promote additional solutions for the marketplace.
In addition, the two companies are pleased to announce that IVY
will function as Novell's preferred publishing partner for magazines
related to its personal productivity line of software applications.
According to Marcus Kaufman, Novell's director of corporate
publications, "This is a smart business move which will enable Novell to
focus specifically on its core competencies as one of the world's
technology leaders. We can do what we're best at--creating software
that can connect people anytime, anyplace--while partnering with a
company that is already providing exceptional value for our end users.
The spin-off makes good sense because it allows both entities to fully
focus on specific areas of strength."
Craig Woolley, former Novell magazine division director and now
president of IVY, is quick to agree. "We've enjoyed being a profitable part
of Novell but are ready to re-emerge as a separate company and rekindle
our entrepreneurial fires. Novell will remain a central part of what we do
and what we produce, but from a different focus. IVY will now be a
preferred publishing partner of Novell, and as such we will work
independently through our publications to provide the information that
Novell end users need. Novell can simplify its business practices by
focusing instead on meeting users' software needs."
As a preferred publishing partner of Novell, IVY will help Novell
attain its marketing goals by showing end users how to use existing
Novell products more effectively. IVY will also help Novell promote new
products as they become available. In return, Novell will help ensure the
continued publication of the WordPerfect magazines and the
development of new applications titles such as the PerfectOffice
Newsletter. Novell will also provide IVY access to key Novell personnel
(product managers, developers, support technicians, and so on) who
can supply the critical information that magazine subscribers need.
Subscribers to the WordPerfect magazines and other publications
can expect a smooth transition. "Throughout the spin-off process, and
for the past eight years, the division has provided uninterrupted service
to both Novell and its customers by providing top-quality magazines and
newsletters," says Woolley. "Through clearly written, easy-to-follow
articles, these publications have showed customers how to use Novell
software easier, faster and better. Neither the goals nor the dedication
will change. We'll continue to meet our customers' information needs."
About IVY International Communications, Inc.
IVY International Communications, Inc. produces WordPerfect for
Windows Magazine, WordPerfect Magazine, WordPerfect Magazine
(UK), and the PerfectOffice Newsletter. In addition, IVY offers widely
acclaimed products such as Disk of the Month, WPMag Online,
magazines on CD, and more. IVY's current products are dedicated solely
to assisting the millions of WordPerfect software users worldwide.
Through application-oriented articles, timesaving tips, productive macros,
and more, the magazines help readers use their WordPerfect software
faster, easier, and better. Because these publications are closest to the
source, readers get the most up-to-date and accurate information
available. Always driven by its vision of helping the world communicate,
IVY delivers detailed, timesaving information that dramatically improves
the way people work.
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