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Novell Joins Leading Computer and Telcom Partners to Sponsor Conference on Network Telephony Integration OEMs, Developers, Resellers, Systems Integrators Standardizing on Novell Telephony Services API Orem, UT -- October 9, 1995 -- Novell announced today that it will join its telephony partners -- AT&T, Nortel, Siemens ROLM Communications and Versit -- in sponsoring the second annual conference on the development and marketing of integrated network telephony solutions based on Novell's Telephony Services API (TSAPI). The TSAPI Conference, scheduled for October 24 and 25 at the Grand Hyatt Hotel in San Francisco, California, will bring together major telecom and systems OEMs with developers, resellers, systems integrators, and end users to accelerate market growth in network telephony solutions.This year's conference will focus on helping attendees work in partnership to plan and execute on the new business opportunities presented by network telephony solutions. TSAPI continues to standardize and drive the market for these solutions, which integrate telephone voice and computer data on networks to help customers communicate, collaborate, and conduct electronic commerce in valuable new ways. Developers, resellers, and end users will gain valuable information on standards, technologies, and products that will directly impact their near-term planning. "The theme of this year's conference is Partners Enabling the Vision, which reflects the fact that network integration is a recognized requirement for telephony and that it takes more than an API to deliver the complete solutions that customers need," said Paul Armstrong, director of marketing for Novell telephony products. "The products and technologies to deploy network telephony are all available in the marketplace. Customers need the vendor community, resellers, and systems integrators to come together to deliver complete solutions. That's what this conference is all about." "Telephony Services API is an important component for interoperable multivendor solutions," said Gary Andresen, Senior Analyst, Dataquest. "Delivering switch-connected services defined by ECMA's CSTA standard along with network integration, TSAPI is one of the keystones for an industry and market that is about to explode. This conference will help the telephony community better understand how to get solutions into customers hands with the support they need." At this year's conference, over 12 companies will deliver tutorials offering insight into current and future network telephony directions. Development and marketing tracks will cover such topics as the future of telephone switching solutions, strategic directions for software and hardware development, channel opportunities for today's telephony solutions, emerging telephony-integrated voice platform developments, updates on standards activities, and more. Keynote speakers include Andresen and Novell chief scientist Drew Major. NetWare Telephony Services integrates telephone networks and data networks using the CSTA standard for switch connected CTI. Through TSAPI, over 100 software developers and over 26 telephone switch manufacturers have committed to delivering solutions for NetWare Telephony Services. Today, there are more than 15 drivers available for leading PBXs and key systems and more than 43 commercial applications that use TSAPI to integrate with NetWare Telephony Services. Hundreds of other applications can utilize NetWare Telephony Services through available TSAPI middleware solutions. Registration information for this conference can be obtained by calling 1-800-RED-WORD or 1-801-429-5281. Registration is $195 per person. Conference rates for hotel rooms at the Grand Hyatt Hotel are available on a first-come/first-serve basis by calling 1-800-233-1234 or 1-415-398-1234. Members of the press are admitted free and can register by calling 1-415-923-1660.
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