Novell Enhancing "Yes" Trademark Program
Developers and end-users benefit from standardized
certification requirements, synergy with DeveloperNet and new
"Yes" product categories
OREM, Utah -- February 20, 1996 -- Novell, Inc., today
announced it is enhancing and standardizing its "Yes" trademark
program by providing a single method for third-party hardware and
software developers to qualify for a "Yes" logo from Novell. Novell will
replace its existing "Yes, It Runs" and "Yes, Tested and Approved"
programs with one unified program, simply called "Yes."
Previously, only those partners applying for a "Yes, Tested and
Approved" trademark had to undergo current lab certification
requirements. Now, all partners applying for the Yes trademark must
pass stringent technical requirements that remain consistent within each
product category -- hardware, NLM software and client software. Yes
Partners are also now required to fulfill new business requirements,
including being a member of DeveloperNet, Novell's comprehensive
developer relations subscription program.
"The enhanced Yes trademark program identifies products that
add value and synergy by leveraging Novell's network services to meet
customer solutions," explained Gary Mueller, vice president of Novell
corporate developer relations.
Partners will receive the Yes trademark for their products in one
of four categories -- NetWare, GroupWise, ManageWise and Telephony.
For a product to receive a Yes trademark for NetWare, it must be
compatible with NetWare 4.x.
"The new requirements provide benefits to end-users of our
partners' products by ensuring them that the product has been rigorously
tested to work optimally with Novell products," said Mueller. "They also
benefit our developers by helping them address potential compatibility
problems early enough in the development cycle to avoid costly changes
later, as well as by giving them a clearer understanding of what they
must do to receive the Yes logo."
Yes Partners will also benefit from the new business requirement
that they be members of DeveloperNet. A DeveloperNet subscription
serves as the primary communications channel for delivering tools,
information and help to developers creating and optimizing applications
that utilize Novell's network services and products and enable the Smart
Global Network that spans from workgroup LANs to the Internet.
Novell's Yes Partners will discuss the certification and business
requirements and co-marketing opportunities of the Yes program at
Novell's Yes Partner Summit, Feb. 20-22 in Tempe, Ariz.
"Yes" Trademark Certification Requirements
All products submitted to Novell for the Yes logo must be tested
under a set of standard certification and business criteria. Testing must
be performed by Novell Labs or by a Novell-approved third-party testing
For hardware developers, products must meet the certification
requirements established under the former "Yes NetWare Tested and
Approved" category of the Yes program. Software developers must
follow Novell Labs' established requirements to certify products, use the
APIs appropriate for communication with NetWare, and use NetWare
Client and/or NLM test tools from the most recent available files that are
officially published by Novell.
There will be a 180-day transition period for partners whose
products have a "Yes, Tested and Approved" or "Yes, It Runs"
trademark to fulfill the business and certification requirements for the
enhanced "Yes" trademark.
Novell's Yes program was created in 1992 to help customers
easily identify and purchase third-party hardware and software
products that are compatible with Novell products and services. There
are currently approximately 4,000 products that are eligible for the "Yes,
Tested and Approved" trademark and 2,000 that are eligible for the "Yes,
It Runs" trademark.
In a Yes awareness survey conducted by Ziff Davis in
October-November 1995, more than 81 percent of NetWare buyers
surveyed believe that the presence of the Yes logo is highly important
when planning to purchase networking products.
Yes Partners are eligible to participate in a number of
co-marketing opportunities with Novell, including access to Novell sales
channels; partner advertising; branding; and event participation, such as
Yes Partner Pavillions at major industry tradeshows, where third-party
developer products are showcased.
The cost of acquiring a Yes trademark from Novell depends upon
the certification testing service level offered by Novell and the product
Novell (NASDAQ:NOVL) is the world's leading network software
provider. Novell software provides the infrastructure for a networked
world, enabling our customers to connect with other people and the
information they need, anytime and anyplace. Novell partners with other
technology and market leaders to help customers make networks a part
of their everyday lives.
Alexander Communications, Inc.
Fax: (415) 923-9863
Fax: (408) 577-5104