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| Press Release |
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Novell Integrates Corporate Marketing Functions Within Sales Organization and Product Group OREM, Utah -- July 18, 1996-- Novell, Inc. today announced it has moved previously separate corporate marketing functions to its Worldwide Sales organization and the Novell Products Group, the two units directly responsible for developing and delivering Novell products into the marketplace. The action reflects a new Novell emphasis on marketing network solutions by aligning responsibility for these efforts with the company's product organization and sales. Joe Marengi, executive vice president, worldwide sales, assumes responsibility for all sales-related marketing services including events, trade shows, lead fulfillment and Novell's presence on the World Wide Web. Steve Markman, executive vice president, and general manager Novell Products Group, assumes responsibility for advertising, public relations and industry analyst relations. Established teams within corporate marketing have been moved to create the new reporting structure. Over the last six months these teams have developed new programs to address product and solutions marketing around a focused set of "Power Brands." This September, these programs will unfold as part of a major Novell marketing initiative timed with the introduction of significant new products, including: the Green River release of the NetWare 4 server operating system, the GroupWise 5 E-mail and messaging solution, and ManageWise 2.1 network management software. The company's decision to meld corporate marketing functions within the product and sales organization means it has moved from a separate corporate marketing organization to an integrated model. Christine Hughes, who has held the position of senior vice president corporate marketing since early 1995, will leave Novell to pursue other opportunities. "Christine has built a valuable base of talented people, new teams and marketing programs," said Bob Frankenberg, chairman and CEO of Novell. "Our ongoing marketing efforts will benefit from her leadership in branding and her contribution in setting new standards for Novell marketing." An additional reporting structure change has been made within the Novell Products Group. Group operations, which includes group planning and marketing, will report directly to Markman. With this change, Jeff Waxman, senior vice president and general manager, group operations, will leave Novell to pursue other opportunities. Waxman, who initially joined Novell to manage the WordPerfect organization, has helped Novell complete the sale of WordPerfect product lines and build a new organization structure within the Novell Products Group. Frankenberg said, "We appreciate the commitment Jeff made to Novell and his role in helping to quickly and effectively refocus Novell around network software." Founded in 1983, Novell (NASDAQ: NOVL) is the world's leading provider of network software. The company offers a wide range of network solutions for distributed network, Internet, intranet and small-business markets. Novell education and technical support programs are the most comprehensive in the network computing industry. Information about Novell's complete range of products and services can be accessed on the World Wide Web at http://www.novell.com
Press Contacts:
Hani Durzy or Ken Montgomery |
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