Resellers Capitalize On Novell Product Solutions Through New Concentrated PowerSell
Sales Training "Courselets"
Resellers Acquire The Essential Tools and Skills To Position Novell Products to Non-
Technical Decision Makers
PROVO, Utah -- September 30, 1997 -- Novell, Inc. today announced a new
series of concentrated three-hour training courses for resellers, called Novell PowerSell
Courselets. Courselets teach resellers about current Novell technologies, how they are
relevant to product solutions and how to implement them into the sales cycle -- valuable
information when selling multiple product lines of complex technical products to non-technical
decision makers.
"Novell is dedicated to building our partners' businesses and PowerSell is yet another way we are
accomplishing that goal," said Bob Puissant, vice president and general manager of Novell
Education. "By keeping our resellers current on Novell products and how they fit in
heterogeneous environments, they are able to recommend the best solutions to the
customer."
The first Courselet, Selling BorderManager, provides intensive training for
BorderManager, the industry's first integrated suite of directory-based network services that
centrally manages, secures and accelerates user access to information at every network border.
This Courselet teaches resellers how to position Border Manager to non-technical decision
makers. The next Courselet will be Selling IntranetWare and Windows NT Integration,
which teaches how to position Novell product solutions in customer environments considering or
containing substantial NT investments.
Courselets are designed to complement the two-day PowerSell solutions sales training and CNS
(Certified Novell Salesperson) certification which resellers have credited for increased sales on
average of 17 percent, 30 days following the training. "While the two-day PowerSell course offers
resellers broad techniques and comprehensive product overviews necessary to understanding
solutions-based selling, Courselets provide in-depth instruction on specific solutions and
concentrate on how those products relate to different sales situations," said Chuck Welsh,
PowerSell Program Manager for Novell. "The common ground is that they are both held in a
highly-interactive environment and provide resellers with the tools and techniques to sell more
product and stronger solutions."
"Novell PowerSell Courselet training has the salesperson in mind," said Randy Everett, sales
representative for Uinta Business Systems who recently participated in a pilot BorderManager
Courselet session. "In a short amount of time, I became knowledgeable about a product that was
just released. With this advanced training, I can confidently field calls from my clients as soon as
they hear about a product, rather than scramble for answers. Typically, this type of training is not
offered until at least a month after the product has been released, long after the client inquiries
have been made."
With pilot sessions already in progress, the Novell PowerSell Courselets are scheduled for general
release this month and will be offered at Novell offices worldwide. New Courselets will be
introduced frequently, providing the most up-to-date information on new and existing Novell
products. Courselet information and schedules may be obtained by contacting any Novell office or
through e-mail at
powersell@novell.com.
Founded in 1983, Novell (NASDAQ: NOVL) is the world's leading provider of network
software. The company offers a wide range of network solutions for distributed network,
Internet, Intranet and small-business markets. Novell Education and technical support programs
are the most comprehensive in the network computing industry. Information about Novell's
complete range of products and services can be accessed on the World Wide Web at http://www.novell.com.
Press Contact:
Laura Kvinge
Novell Education
Phone: (801) 228-3377
Internet: LKvinge@Novell.com
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