Press Release

Novell Boosts Channel Partner Program

  • Announces Major Marketing Campaign and On-line Partner Locator

Novell UK -- 10th August, 1998 -- Novell today announced a major advertising and direct mail campaign to encourage registration for PartnerNet, its new channel partner program throughout Europe, the Middle East and Africa. As more partners join the program the complete roll out around the region is expected by 31st October 1998. The campaign aims to communicate the benefits of PartnerNet, which include training, discounted support, free software and exclusive product information, to more than 25,000 resellers, consultants, developers, OEMs, NSPs, and ISPs.

The re-engineered channel program, pioneered by Novell EMEA, replaces the previous localized and hierarchical system with a new two-tier PartnerNet program of Business Partners and Business Experts.

"PartnerNet is customer driven. It provides a platform for the channel to deliver more value-add service to their customers. Together, Novell Business Partners and Business Experts create a powerful sales machine," says Johan Rosius, Director of Partners and Alliances, EMEA Novell.

Novell also announced that Business Experts will have the opportunity to market their Novell skills and expertise to the entire Novell customer base, following the successful roll out of PartnerNet, through a Partner Locator on the Novell World Wide Web site. The Partner Locator is an intelligent online search engine linked to a database containing information on Novell Business Experts and their key areas of Novell expertise. It will provide an easy-to-use Novell skills directory to help customers locate and contact suppliers that offer the services they require.

Johan Rosius, Novell says: "PartnerNet will revolutionize the way Novell communicates with companies developing, integrating and selling solutions on and for the Novell platform. With unrestricted access to a wealth of Novell technical and marketing support and via the Web, Novell Business Partners and Business Experts will be able to take advantage of more sales and development opportunities than ever before.

Through PartnerNet's Internet-based communication tool, PartnerWeb, Novell can more efficiently deliver comprehensive and consistent sales support, product information and technical knowledge. This enables Business Partners and Business Experts to capitalize on sales and development opportunities. Companies can register to become Novell Business Partners via the PartnerNet Website at www.novell.com/emea/partnernet/.

About PartnerNet

Companies register online and pay an annual subscription fee to become Novell Business Partners. Once registered, they receive a Personal Identification Number (PIN) which gives them access to PartnerWeb, support, sales training (PowerSell) and Novell sales and marketing tools designed to provide value-add service opportunities to offer their customers. Business Partners can also download or purchase additional sales tools and support services.

Business Experts work in close collaboration with Novell to identify and leverage sales and services opportunities. Business Experts will enjoy a close partnership with Novell which will provide them with a wide range of other benefits. These include a named Novell Account Manager, a Preferred 50 Service Package from Novell Technical Services, the Novell Support Connection CD (NSC), a free subscription to the Novell Software Connection Library (NSCL) and a range of other discounted sales, service and support tools.

Founded in 1983, Novell (NASDAQ: NOVL) is the world's leading provider of network software. The company offers a wide range of network solutions for distributed network, Internet/intranet and small-business markets, as well as the network computing industry's most comprehensive education and technical support programs. Information about Novell and its complete range of products and services can be accessed on the World Wide Web at http://www.novell.com.

Press Contacts:
Ngaire Moyes/Scott Rowe
Firefly Communications
Tel: 0171 381 4505
Email: nmoyes@firefly.co.uk

Maria Richardson
Novell, Inc.
Tel: 01344 724312
Email: sue_harker@novell.com