PROVO, Utah — Sept. 06, 2001 — Cambridge Technology Partners has helped Honda take its web site to the top of automotive industry rankings. As reported in USA Today August 21, a new J.D. Power study has Honda tied for the top slot in customer satisfaction with its web site. Cambridge Technology Partners was instrumental in helping Honda improve its web presence. Cambridge's eCommerce, Digital Business Strategy (DBS) and User Experience (UX) Design teams helped Honda rebuild Honda's Shopping site late last year. The new customer site allows consumers to configure their own vehicle, price different configurations and complete quick quotes via email, obtain leasing versus financing comparisons, and submit applications for pre-approval of online credit. The site also links to Honda's dealer network, allowing the company to compete more effectively using the Web.
"With Cambridge, we were able to execute on our 'click and mortar' strategy. This allows us to digitize our customer interaction and support our existing dealership channel by electronically connecting our customers with our dealers, without losing the great personal relationships we've built with Honda owners." said Michael Keranen, Assistant Vice President, eBusiness Division at American Honda Motor Co., Inc. "As customers become increasingly sophisticated, Honda is rising to meet and exceed their needs via the Internet and every other channel."
The rebuilding of Honda.com showcases Cambridge's expertise in user interface management, business process management, and eCommerce. Cambridge continues to work with Honda to drive new customer friendly features to Honda.com.
Press Contact:
Bruce Lowry
Novell, Inc.
Phone: (801) 861- 2934
E-mail: blowry@novell.com
