22.4 Distributing VPP Apps

The Apple Volume Purchase Program (VPP) allows organizations to purchase apps in volume to distribute to their managed devices. Using ZENworks, administrators can easily distribute, reclaim, and reassign iOS apps using the existing Bundles workflow. Your organization might possess multiple VPP accounts. ZENworks can distribute licenses from multiple such VPP accounts.

ZENworks lets you purchase and distribute VPP apps using the Apple Deployment Programs account and Apple Business Manager. In Apple Deployment Programs all licenses are linked to the email ID of the VPP purchaser and it uses an account-based token (hereafter referred to as legacy token within this document). Whereas, in Apple Business Manager all licenses are linked to a location and it uses a location-based token. ZENworks lets you associate a location-based token to an existing subscription and ensures that all existing bundle assignments work seamlessly with Apple Business Manager.

If you have already enrolled in the Apple Deployment Programs account and want to upgrade to Apple Business Manager, then before migrating, it is recommended that you review the best practices for migration by referring to both the Apple Support documentation (for general information on the migration process) and the Migrating to Apple Business Manager section (for information on migrating to a location-based token in ZENworks) within this guide. This will ensure that Apple Business Manager works seamlessly with ZENworks and the existing bundle assignments are not affected.

IMPORTANT:If you are purchasing VPP apps using Apple School Manager, ensure that the Content Manager role is assigned to your Apple School Manager account. For more information, see the Apple School Manager Help.

22.4.1 Linking ZENworks to the Apple VPP Account

To help ZENworks distribute the apps purchased through the Apple VPP, you need to create an Apple VPP Subscription in ZCC. This will enable you to link your ZENworks Server to the VPP account to retrieve all apps purchased through the VPP account.

NOTE:Before creating an Apple VPP Subscription, ensure that an MDM role is assigned to at least one of the ZENworks Primary Servers. For details, see Configuring an MDM Server.

While creating a subscription, you can also define a schedule based on which bundles for these purchased apps will be automatically created by ZENworks.


You can enroll in either of the following programs

  • Apple Deployment Programs account: Navigate to deploy.apple.com and create your program agent account. For more information, see the Apple Documentation.

  • Apple Business Manager: Navigate to business.apple.com to create your Apple Business Manager account. For more information, see the Apple Documentation.


  1. On the Getting Started with Mobile Management page, navigate to Apple VPP Subscription and click New VPP Subscription. Alternatively, click Subscribe and Share > New > Subscription.

  2. Select Apple VPP Subscription and click Next.

  3. Fill in the fields:

    Subscription Name: Specify a unique name for the subscription.

    Folder: Browse to the folder in which the subscription will be created. By default, the subscription will be created in the /Subscriptions folder.

    Description: Provide a short description for the subscription. This description is displayed on the subscription’s Summary page. Click Next.

  4. On the Configure Apple Volume Purchase Program page, perform the following:

    1. Download the Apple Volume Purchase Program Token: You can download and link either of the following tokens:

      • For legacy tokens, click Apple Volume Purchase Program Enrollment Web Portal to sign in to the Apple VPP portal using the Apple Deployment Programs account. Download the VPP token from the Account Summary page of the Apple VPP portal.

      • For location-based tokens, click Apple Business Manager Web portal and sign in using your VPP account credentials. Download the specific location-based VPP token by navigating to Settings > Apps and Books section.

    2. Link ZENworks to the Volume Purchase Program server: In ZCC, browse and upload the VPP token. The following information that is associated with the token is retrieved:

      • Organization: The name of the organization that has subscribed for the Apple VPP.

      • Country Code: The country code associated with the Apple VPP token.

      • Apple ID: The Apple ID associated with the Apple VPP token.

      • Email: The email address associated with the Apple VPP token.

      • Location ID: The unique code associated with the location-based token. This is applicable only for Apple Business Manager accounts.

      • Location Name: The name of the location associated with the location-based token. This is applicable only for Apple Business Manager accounts.

      • Token Expiry: The expiry date of the Apple VPP token.

    After the token is successfully uploaded and linked to ZENworks, any existing licenses associated with the token are reset and the associated users, if any, are also retired. If the token is already in use by another MDM solution, then ZENworks will notify with an appropriate message, after which you can click Claim Management to link the token with ZENworks.

    If the token was previously used by a subscription (that is deleted but its bundles are retained) within the ZENworks zone, then the new subscription will reflect the licenses already consumed. This is achieved by reconciling the VPP account of the new subscription with the one of the deleted subscription.

    Click Next.

  5. For each app purchased using the Apple VPP, ZENworks retrieves the app details from Apple and creates iOS bundles, which can then be distributed to users or devices. On the Bundle Creation Settings page, click the browse icon to select a folder location where you want the iOS VPP bundles to reside. Within this folder location, another folder with the name of the subscription is created, within which bundles will reside.

    You can also configure additional app settings for these bundles:

    • Allow ZENworks to take ownership of the app, if the app is already installed on the device: If the app is already installed on the device, this option allows ZENworks to now manage the app. This option is checked by default for all VPP bundles and cannot be modified.

    • Retain app on the device after unenrolling the device from the ZENworks Management Zone: Retains the app on the device if the bundle is unassigned or deleted, or if the device is removed from the zone. This option is unchecked by default for all VPP bundles and cannot be modified.

    • Prevent backup of app data to iCloud: Prevents the backup data of apps from getting synced with iCloud. You will not be able to retrieve the app data if the device has unenrolled from the zone.

    • Create Bundle as Sandbox: Creates a Sandbox-only version of the bundle. A Sandbox version of a bundle enables you to test it on your device before actually deploying it. This option is selected by default for all VPP bundles.

    Click Next.

  6. From the Schedule Type drop-down list, choose one of the schedule types. Based on the specified schedule, ZENworks retrieves the latest apps associated with the VPP account. Subsequently, bundles are created for only those apps for which bundles are yet to be created.

    You can also select the Launch the Apple Volume Purchase Program Summary page immediately after saving checkbox, which will re-direct you to the Apps Catalog page. Click Finish to complete creating the subscription.

    After creating the subscription, you can view its status in the Subscribe and Share section of ZCC. Claim in Progress and Claim Failed statuses indicate that the process to claim management of the VPP account from another MDM solution is either in progress or has failed. If the claim fails, ZENworks will retry until the claim is successful. However, if for any reason the status remains as Claim > Failed for a substantial period of time, then it is recommended that you delete the subscription along with its bundles and create a new subscription.Until the claim is successful, you will be unable to perform actions such as creating bundles, with this subscription.

IMPORTANT:Any replicated content objects, such as bundles that are associated with Apple VPP Subscriptions should not be shared across multiple zones.

22.4.2 Creating VPP Bundles

ZENworks creates VPP bundles based on the Schedule Type selected while creating the Apple VPP Subscription. However, if you have not specified a schedule or if you want to create bundles immediately, then you can perform any of the following actions:

  • Click Run Now by navigating to Subscribe and Share > <Select a Subscription> > Quick Tasks > Run Now or by navigating to the Summary page of the Apple VPP Subscription. These actions initiate a sync between Apple and ZENworks to retrieve the latest apps. Subsequently, bundles are created for these apps.

  • Click Create Bundle on the Apps Catalog page for specific apps. For more information, see Viewing Apps Catalog.

22.4.3 Assigning VPP Bundles

You can distribute apps purchased through the Apple Volume Purchase Program (VPP), by assigning VPP bundles to either the devices or to the users who have enrolled their devices to the zone.

When a bundle is assigned to a user or a device and the associated device syncs with the ZENworks Server, the app license is Consumed from Apple. Subsequently, the user is prompted to confirm the app installation. Based on the user’s response, the app is Installed on the device. The license consumption and installation count is updated on the Apps Catalog page. For details, see Viewing Apps Catalog.

NOTE:If a bundle is assigned to multiple devices, device groups or folders, or multiple users, user groups or folders, then the app licenses are distributed based on the order in which the devices sync with the ZENworks Server.

Distribute Bundles to Users

VPP Bundles can be distributed to users, user groups, or user folders.

If a VPP bundle is assigned to a user for the first time, then as soon as the first device associated with the user syncs with the ZENworks Server, an invitation is sent to the user to join the Apple VPP.

To accept the invitation, users need to sign-in on their devices with their personal Apple ID. The Apple ID is registered with the Apple VPP, but remains private and is unknown to ZENworks. As soon as the users agree to the invitation and accept the iTunes Store terms and conditions, they are associated with ZENworks. In the next sync, the app license is consumed from Apple and a message is sent to the device prompting the user to confirm whether to install the app or not. Based on the user’s response, the app is installed on the device.

NOTE:When the user associates with the Apple VPP, these invites are not re-sent to the user for subsequent assignments.

The Apple ID with which the user has associated for the Apple VPP, should be used across all the user’s devices to enable successful installation of VPP apps. Also, it is important that the Apple ID does not change, so that all bundle assignments are successful and all assigned apps are retained on the device. If the user logs into the iTunes account using a different Apple ID, then the apps distributed to the user are revoked.

NOTE:The terms Apple ID and iTunes ID are used interchangeably in ZENworks.

Distribute Bundles to Devices

VPP bundles can be distributed to devices, device groups, or device folders.

VPP bundles can be distributed to only those iOS devices that are running on iOS versions 9.0 or newer.

When a bundle is assigned to the device and the device syncs with the ZENworks Server, the server consumes app license for the device from Apple. If the license consumption is successful, the user is prompted to install the app on the device.

For more information on assigning bundles, see Assigning Bundles.